South Summit is not a medium-sized conference in Spain anymore, but an international networking platform that welcomes a vast range of cultural sensitivities and organises huge events all across the world. We need a brand to represent what South Summit is all about now and what it aspires to be in the future
Our new brand must be able to elevate our current status into a well recognised and respected leading global brand. It needs to do so by building on top of solid brand pillars that allow us to adapt to new market conditions while being consistent and integral to a set of constant core values.
As we grow, the role that our brand plays must evolve too. Our brand role should go beyond representation to become a toolkit that helps our business to perform better, reassure our partners and enable new business opportunities that result in new revenue sources and partnership leads.
Growth means more diversity of channels and environments in which our new brand will need to perform. Modularity, flexibility and adaptability are key factors to embed into our new brand, so that we can attend our future needs and absorb the many influences from the different cultures we work with.
Areas of communication where we transmit more philosophical aspects and practicalities stay in the background. Headers, audiovisual content, microcopy…
Areas of communication that seek to disseminate knowledge in a more explanatory and didactic way.
Case studies, processes, forms, data visualisation…
Our logotype uses Everett our corporate typeface— at its origin. Please, mind that some characters have been tweaked or completely redesigned. Here we can see the aforementioned angular joints being emphasized in the identity.
Black and white asides, three different colour combinations are allowed. Do never use a colour logo over dark colours.
Using our symbol as a foundation, we have created a family of icons ranging from more abstract and simple ones to those of more complexity and illustrative use.
THE GRID
General composition must adhere to the following basic layout rules
The Grid
General composition must adhere to the following basic layout rules.
