The future is already in motion.
The South Summit 2025 agenda is now live.
This year, under the theme «In Motion», ideas, talent, and opportunity come together in a powerful event.
Explore the sessions, discover your moment, and get ready to move.
Check out the full agenda. South Summit 2025 is in motion. Are you ready?
Marc Randolph
Every great business begins with an idea that seems impossible. This session dives into the incredible journey of Netflix, from its humble beginnings to becoming the entertainment giant it is today. Explore the challenges, innovations, and pivotal moments that transformed an early idea into a global powerhouse..
Thursday, June 5, 2025 – 16:30 to 17:00 · 30 min (Europe/Madrid)
Greg Hoffman
Creativity isn’t just about aesthetics; it’s a powerful driver of business growth. In this keynote, Greg Hoffman, former CMO at Nike, shares insights from nearly three decades into one of the world’s most iconic brands. Learn how strategic design, storytelling, and emotional connection can elevate brands, foster customer loyalty, and unlock new market opportunities. Discover how harnessing creativity can be the key to long-term success and differentiation in an evolving marketplace.
Wednesday, June 4, 2025 – 16:00 to 16:30 · 30 min (Europe/Madrid)
Ed Soo Hoo/Nacho Mateo
In an age where uncertainty seems to be the only constant, how do leaders inspire and motivate their teams to stay focused and driven? This session explores the evolving role of leadership in navigating transformation, fostering resilience, and building cohesive teams. Learn how leaders can spark innovation, inspire confidence, and lead with purpose even in the most unpredictable times. Discover actionable strategies to drive organizational growth and positive change, turning challenges into opportunities for success.
Friday, June 6, 2025 – 10:15 to 10:35 · 20 min (Europe/Madrid)
Colette Ballou/Greg Hoffman
Creativity isn’t just about aesthetics; it’s a powerful driver of business growth. In this keynote, Greg Hoffman, former CMO at Nike, shares insights from nearly three decades into one of the world’s most iconic brands. Learn how strategic design, storytelling, and emotional connection can elevate brands, foster customer loyalty, and unlock new market opportunities. Discover how harnessing creativity can be the key to long-term success and differentiation in an evolving marketplace.
Wednesday, June 4, 2025 – 16:30 to 17:00 · 30 min (Europe/Madrid)
Gillian Muesig
Success in entrepreneurship isn’t just about great ideas, it’s about who you know and who supports you. From founders to VCs, strong networks fuel growth, open doors, and provide crucial insights. This session explores how community-driven ecosystems create opportunities, foster resilience, and drive long-term success in the startup world.
Thursday, June 5, 2025 – 16:10 to 16:40 · 30 min (Europe/Madrid)
Marta Cruz/Pedro Conrade
Latin America offers a dynamic but complex environment for scaling startups. Join 3 main players in the LATAM entrepreneurial ecosystem as they unpack the region’s unique growth opportunities, funding landscapes, and operational hurdles. Discover firsthand strategies for thriving amid economic, regulatory, and cultural complexity.
Thursday, June 5, 2025 – 12:55 to 13:20 · 25 min (Europe/Madrid)
Maximiliano Casal
Building a unicorn company is a monumental achievement, representing bold vision, relentless execution, and market disruption. With over 100 unicorns now in Latin America and Europe, that dream is becoming a reality for more founders. But as the ecosystem matures, a new question arises: what comes after unicorn status? This panel explores the next phase of growth, whether scaling to global dominance, bridging into corporate territory, or something else entirely. Join unicorn founders as they discuss what it takes to evolve success beyond the unicorn status.
Thursday, June 5, 2025 – 15:20 to 15:50 · 30 min (Europe/Madrid)
Dennis Hong
AI is revolutionizing robotics, enabling machines to move beyond single-purpose functions toward general-purpose intelligence. This session explores how generative AI enhances robotic capabilities, allowing them to adapt to dynamic environments and perform complex tasks. Through real-world examples like the bipedal robots BALLU and ARTEMIS, we’ll examine different AI-driven control strategies and the critical role of problem-solving in robotics innovation.
Wednesday, June 4, 2025 – 10:25 to 10:50 · 25 min (Europe/Madrid)
Fernando Dominguez Pinuaga
LQMs represent the next wave of AI, offering a more profound impact than LLMs, particularly in the B2B sector. Unlike LLMs focused on language, LQMs are built to tackle quantitative data and solve complex physical world problems requiring precision, leveraging physics, biology, chemistry and mathematics-based first principles to generate provably accurate predictions. LQMs combine equation solving with AI techniques like neural networks and knowledge graphs to create trustworthy data that expands beyond existing knowledge. This session will showcase use cases from SandboxAQ with partners like Dr. Stanley B. Prusiner, Nobel laureate, the AIr Force or NVIDIA among others in drug development, clinical trials or quantum navigation.
Thursday, June 5, 2025 – 17:30 to 17:45 · 15 min (Europe/Madrid)
Vasco Pedro
Neuro AI is at the frontier of innovation, merging artificial intelligence with neuroscience to revolutionize industries such as healthcare, cognitive enhancement, language processing, and brain-computer interaction. This session explores how AI-driven advancements are shaping the future of neurological research, mental health treatments, assistive technologies, and communication, pushing the boundaries of what’s possible for human potential and well-being.
Thursday, June 5, 2025 – 17:25 to 17:50 · 25 min (Europe/Madrid)
Marci Zaroff
In this keynote, Marci Zaroff, Founder & CEO at ECOfashion Corp, showcases how aligning business, humanity, and the planet can drive true progress. With a focus on authenticity and tackling challenges like greenwashing, Marci will share her journey of bringing diverse industries together toward a common, sustainable goal. By prioritizing purpose, Marci demonstrates how businesses can thrive «In Motion», not just moving forward, but doing so in a way that creates meaningful change while remaining profitable, scalable, and impactful.
Thursday, June 5, 2025 – 12:05 to 12:25 · 20 min (Europe/Madrid)
Fernando Dominguez Pinuaga
The financial sector plays a crucial role in driving the transition to a sustainable future. This session explores how fintech innovation is unlocking new pathways to decarbonization, making sustainability more accessible and scalable. Join this session to learn how technology-driven financial models can drive both profitability and environmental responsibility, ensuring that capital flows in harmony with the planet’s needs.
Thursday, June 5, 2025 – 17:30 to 17:45 · 15 min (Europe/Madrid)
Lucy Chow
Gaming is no longer just entertainment. It’s reshaping industries, education, and careers while driving social impact. This session explores how gaming and esports are revolutionizing business, technology, and learning, unlocking new opportunities for innovation and positive change.
Wednesday, June 4, 2025 – 11:55 to 12:20 · 25 min (Europe/Madrid)
Adriana Hoppenbrouwer-Pereira
The fashion industry is undergoing a rebirth, and AI is playing a bigger role than you might think. Join Adriana Pereira, Co-Founder of pioneering digital fashion house The Fabricant, to explore how AI-powered tools are revolutionizing design, optimizing production, and driving profitability. Through real-world case studies, discover how brands and creators can harness AI to streamline workflows, reduce waste, and accelerate speed to market – all while preserving the artistry and creativity that define fashion. Step into the future of fashion in the age of Creative Intelligence.
Wednesday, June 4, 2025 – 12:20 to 12:35 · 15 min (Europe/Madrid)
Olugbenga Agboola
One idea. Thirty countries. Millions empowered.
Join us for an inspiring fireside chat with Flutterwave founder and CEO Olugbenga “GB” Agboola, the visionary behind one of Africa’s most influential fintech unicorns. Olugbenga will reflect on his entrepreneurial journey and the pivotal moments that shaped Flutterwave into a leading platform connecting over 30 African countries to the global economy. We’ll also delve into the evolution of Africa’s tech landscape and explore how fintech is fueling digital inclusion and empowering a new generation of entrepreneurs across the continent and beyond.
Wednesday, June 4, 2025 – 12:35 to 13:00 · 25 min (Europe/Madrid)
This year’s program is about bringing people together—leaders, innovators, and doers—who are ready to shape what comes next. Through world-class speakers and carefully crafted conversations, In Motion will spark ideas, challenge perspectives, and inspire action to drive growth and prosperity for everyone. It’s about facing the big questions and working together to create a future we can all be proud of. The future won’t wait—let’s move forward, together.
Progress happens when we align across the entrepreneurial ecosystem, uniting founders, investors, corporations, and communities to drive collective growth.
Businesses, society, and the planet must coexist in balance. Let’s create solutions that ensure sustainable, shared success for generations to come.
Entrepreneurs are not just builders of businesses—they are the driving force behind solutions that address economic, societal, and environmental challenges.
Purposeful innovation powers motion—bringing new ideas to life that address global uncertainties and inspire progress on every level.
At South Summit Madrid 2025, we dive deep into the forces shaping our future. From sustainability and human-centric innovation to the dynamic growth of ecosystems and groundbreaking technologies, our tracks highlight the interconnectedness of progress. Discover the themes that drive the ‘In Motion’ movement.
The entrepreneurial ecosystem has a unique opportunity to spark positive changes needed for a better future. For true success, all participants must support each other and act responsibly. This track explores how collaboration among diverse stakeholders can foster symbiotic relationships, creating a vibrant entrepreneurial landscape where innovation flourishes.
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Sustainability is a journey of constant evolution, mirroring our ever-changing world. For innovation and industry to thrive, they must move in harmony with the planet’s natural rhythms. This track explores the vital connection between human progress and the environment, pushing us beyond mere preservation.
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Humanity is the driving force of constant evolution, shaping the world we live in. To truly thrive, industries must align with human needs while nurturing the planet to maintain a stable foundation. This track explores the intersection of human progress and our collective impact, examining how we can navigate today’s digital age with purpose and responsibility.
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Enter the thrilling realm of emerging technologies and innovations that are transforming our future. This track showcases disruptive ideas and breakthroughs that challenge the status quo and expand the boundaries of what’s possible. Here, we’ll explore advancements that are truly In Motion—innovations that have the potential to unite humanity, the environment, and industries in powerful new ways.
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Entrepreneurship is about creating change, not just companies.
Mark Zuckerberg