South Summit Madrid - June 04-06
#SouthSummit25

Program

The future is already in motion.

The South Summit 2025 agenda is now live.

This year, under the theme «In Motion», ideas, talent, and opportunity come together in a powerful event. Explore the sessions, discover your moment, and get ready to move.

Check out the full agenda. South Summit 2025 is in motion. Are you ready?

TRACK

Growth

Discover some of the sessions you’ll be able to attend during South Summit 2025. This is just a preview. Check out the full agenda and explore everything we’ve prepared: top speakers, inspiring content, networking opportunities, and much more!

From Idea to Empire: The Story Behind Netflix’s Journey (Interview)

Marc Randolph

Every great business begins with an idea that seems impossible. This session dives into the incredible journey of Netflix, from its humble beginnings to becoming the entertainment giant it is today. Explore the challenges, innovations, and pivotal moments that transformed an early idea into a global powerhouse..

Thursday, June 5, 2025 – 16:30 to 17:00 · 30 min (Europe/Madrid)

Creativity as a Growth Engine: Designing Brands That Scale

Greg Hoffman

Creativity isn’t just about aesthetics; it’s a powerful driver of business growth. In this keynote, Greg Hoffman, former CMO at Nike, shares insights from nearly three decades into one of the world’s most iconic brands. Learn how strategic design, storytelling, and emotional connection can elevate brands, foster customer loyalty, and unlock new market opportunities. Discover how harnessing creativity can be the key to long-term success and differentiation in an evolving marketplace.

Wednesday, June 4, 2025 – 16:00 to 16:30 · 30 min (Europe/Madrid)

Leading in Uncertain Times (Interview)

Ed Soo Hoo/Nacho Mateo

In an age where uncertainty seems to be the only constant, how do leaders inspire and motivate their teams to stay focused and driven? This session explores the evolving role of leadership in navigating transformation, fostering resilience, and building cohesive teams. Learn how leaders can spark innovation, inspire confidence, and lead with purpose even in the most unpredictable times. Discover actionable strategies to drive organizational growth and positive change, turning challenges into opportunities for success.

Friday, June 6, 2025 – 10:15 to 10:35 · 20 min (Europe/Madrid)

Creativity as a Growth Engine: Designing Brands That Scale (Interview)

Colette Ballou/Greg Hoffman

Creativity isn’t just about aesthetics; it’s a powerful driver of business growth. In this keynote, Greg Hoffman, former CMO at Nike, shares insights from nearly three decades into one of the world’s most iconic brands. Learn how strategic design, storytelling, and emotional connection can elevate brands, foster customer loyalty, and unlock new market opportunities. Discover how harnessing creativity can be the key to long-term success and differentiation in an evolving marketplace.

Wednesday, June 4, 2025 – 16:30 to 17:00 · 30 min (Europe/Madrid)

The Power of Community: Building Networks

Gillian Muesig

Success in entrepreneurship isn’t just about great ideas, it’s about who you know and who supports you. From founders to VCs, strong networks fuel growth, open doors, and provide crucial insights. This session explores how community-driven ecosystems create opportunities, foster resilience, and drive long-term success in the startup world.

Thursday, June 5, 2025 – 16:10 to 16:40 · 30 min (Europe/Madrid)

Scaling Smarter: Navigating Growth in Latin America’s Startup Ecosystem

Marta Cruz/Pedro Conrade

Latin America offers a dynamic but complex environment for scaling startups. Join 3 main players in the LATAM entrepreneurial ecosystem as they unpack the region’s unique growth opportunities, funding landscapes, and operational hurdles. Discover firsthand strategies for thriving amid economic, regulatory, and cultural complexity.

Thursday, June 5, 2025 – 12:55 to 13:20 · 25 min (Europe/Madrid)

Life After Unicorn: Next Level Growth

Maximiliano Casal

Building a unicorn company is a monumental achievement, representing bold vision, relentless execution, and market disruption. With over 100 unicorns now in Latin America and Europe, that dream is becoming a reality for more founders. But as the ecosystem matures, a new question arises: what comes after unicorn status? This panel explores the next phase of growth, whether scaling to global dominance, bridging into corporate territory, or something else entirely. Join unicorn founders as they discuss what it takes to evolve success beyond the unicorn status.

Thursday, June 5, 2025 – 15:20 to 15:50 · 30 min (Europe/Madrid)

TRACK

TECH Horizons

Discover some of the sessions you’ll be able to attend during South Summit 2025. This is just a preview. Check out the full agenda and explore everything we’ve prepared: top speakers, inspiring content, networking opportunities, and much more!

AI-Powered Robotics: From Single-Task to General Intelligence

Dennis Hong

AI is revolutionizing robotics, enabling machines to move beyond single-purpose functions toward general-purpose intelligence. This session explores how generative AI enhances robotic capabilities, allowing them to adapt to dynamic environments and perform complex tasks. Through real-world examples like the bipedal robots BALLU and ARTEMIS, we’ll examine different AI-driven control strategies and the critical role of problem-solving in robotics innovation.

Wednesday, June 4, 2025 – 10:25 to 10:50 · 25 min (Europe/Madrid)

AI beyond LLMs: Large Quantitative Models (LQMs)

Fernando Dominguez Pinuaga

LQMs represent the next wave of AI, offering a more profound impact than LLMs, particularly in the B2B sector. Unlike LLMs focused on language, LQMs are built to tackle quantitative data and solve complex physical world problems requiring precision, leveraging physics, biology, chemistry and mathematics-based first principles to generate provably accurate predictions. LQMs combine equation solving with AI techniques like neural networks and knowledge graphs to create trustworthy data that expands beyond existing knowledge. This session will showcase use cases from SandboxAQ with partners like Dr. Stanley B. Prusiner, Nobel laureate, the AIr Force or NVIDIA among others in drug development, clinical trials or quantum navigation.

Thursday, June 5, 2025 – 17:30 to 17:45 · 15 min (Europe/Madrid)

    Neuro AI: Unlocking Human Potential

    Vasco Pedro

    Neuro AI is at the frontier of innovation, merging artificial intelligence with neuroscience to revolutionize industries such as healthcare, cognitive enhancement, language processing, and brain-computer interaction. This session explores how AI-driven advancements are shaping the future of neurological research, mental health treatments, assistive technologies, and communication, pushing the boundaries of what’s possible for human potential and well-being.

    Thursday, June 5, 2025 – 17:25 to 17:50 · 25 min (Europe/Madrid)

    TRACK

    Sustainable Action

    Discover some of the sessions you’ll be able to attend during South Summit 2025. This is just a preview. Check out the full agenda and explore everything we’ve prepared: top speakers, inspiring content, networking opportunities, and much more!

    Doing Well by Doing Good: Building Success Through Authentic Impact (Keynote)

    Marci Zaroff

    In this keynote, Marci Zaroff, Founder & CEO at ECOfashion Corp, showcases how aligning business, humanity, and the planet can drive true progress. With a focus on authenticity and tackling challenges like greenwashing, Marci will share her journey of bringing diverse industries together toward a common, sustainable goal. By prioritizing purpose, Marci demonstrates how businesses can thrive «In Motion», not just moving forward, but doing so in a way that creates meaningful change while remaining profitable, scalable, and impactful.

    Thursday, June 5, 2025 – 12:05 to 12:25 · 20 min (Europe/Madrid)

    Fintech for a Net-Zero Future: Unlocking Capital for Climate Action

    Fernando Dominguez Pinuaga

    The financial sector plays a crucial role in driving the transition to a sustainable future. This session explores how fintech innovation is unlocking new pathways to decarbonization, making sustainability more accessible and scalable. Join this session to learn how technology-driven financial models can drive both profitability and environmental responsibility, ensuring that capital flows in harmony with the planet’s needs.

    Thursday, June 5, 2025 – 17:30 to 17:45 · 15 min (Europe/Madrid)

    TRACK

    Humanity 2.0

    Discover some of the sessions you’ll be able to attend during South Summit 2025. This is just a preview. Check out the full agenda and explore everything we’ve prepared: top speakers, inspiring content, networking opportunities, and much more!

    The Game-Changing Power of Gaming

    Lucy Chow

    Gaming is no longer just entertainment. It’s reshaping industries, education, and careers while driving social impact. This session explores how gaming and esports are revolutionizing business, technology, and learning, unlocking new opportunities for innovation and positive change.

    Wednesday, June 4, 2025 – 11:55 to 12:20 · 25 min (Europe/Madrid)

      Fashion’s Renaissance: The AI Era

      Adriana Hoppenbrouwer-Pereira

      The fashion industry is undergoing a rebirth, and AI is playing a bigger role than you might think. Join Adriana Pereira, Co-Founder of pioneering digital fashion house The Fabricant, to explore how AI-powered tools are revolutionizing design, optimizing production, and driving profitability. Through real-world case studies, discover how brands and creators can harness AI to streamline workflows, reduce waste, and accelerate speed to market – all while preserving the artistry and creativity that define fashion. Step into the future of fashion in the age of Creative Intelligence.

      Wednesday, June 4, 2025 – 12:20 to 12:35 · 15 min (Europe/Madrid)

      Money Moves & Tech Improves

      Olugbenga Agboola

      One idea. Thirty countries. Millions empowered.
      Join us for an inspiring fireside chat with Flutterwave founder and CEO Olugbenga “GB” Agboola, the visionary behind one of Africa’s most influential fintech unicorns. Olugbenga will reflect on his entrepreneurial journey and the pivotal moments that shaped Flutterwave into a leading platform connecting over 30 African countries to the global economy. We’ll also delve into the evolution of Africa’s tech landscape and explore how fintech is fueling digital inclusion and empowering a new generation of entrepreneurs across the continent and beyond.

      Wednesday, June 4, 2025 – 12:35 to 13:00 · 25 min (Europe/Madrid)

      The future Doesn’t wait

      This year’s program is about bringing people together—leaders, innovators, and doers—who are ready to shape what comes next. Through world-class speakers and carefully crafted conversations, In Motion will spark ideas, challenge perspectives, and inspire action to drive growth and prosperity for everyone. It’s about facing the big questions and working together to create a future we can all be proud of. The future won’t wait—let’s move forward, together.

      Our Values

      The Ideas Powering the Movement

      Moving Forward Together

      Progress happens when we align across the entrepreneurial ecosystem, uniting founders, investors, corporations, and communities to drive collective growth.

      Thriving in Harmony

      Businesses, society, and the planet must coexist in balance. Let’s create solutions that ensure sustainable, shared success for generations to come.

      Entrepreneurship as a Catalyst

      Entrepreneurs are not just builders of businesses—they are the driving force behind solutions that address economic, societal, and environmental challenges.

      Innovation as the Engine

      Purposeful innovation powers motion—bringing new ideas to life that address global uncertainties and inspire progress on every level.

      Charting the Future Through Four Powerful Tracks

      At South Summit Madrid 2025, we dive deep into the forces shaping our future. From sustainability and human-centric innovation to the dynamic growth of ecosystems and groundbreaking technologies, our tracks highlight the interconnectedness of progress. Discover the themes that drive the ‘In Motion’ movement.

      Track Details

      Which track resonates with you? Join the conversation shaping the future. Apply now to speak at South Summit Madrid 2025!»

      Apply to Speak

      Growth

      The entrepreneurial ecosystem has a unique opportunity to spark positive changes needed for a better future. For true success, all participants must support each other and act responsibly. This track explores how collaboration among diverse stakeholders can foster symbiotic relationships, creating a vibrant entrepreneurial landscape where innovation flourishes.

      Key Topics:

      • Startups
      • Investment
      • Ecosystem Collaboration
      • Teams & Talent

      Sustainable Action

      Sustainability is a journey of constant evolution, mirroring our ever-changing world. For innovation and industry to thrive, they must move in harmony with the planet’s natural rhythms. This track explores the vital connection between human progress and the environment, pushing us beyond mere preservation.

      Key Topics:

      • Energy
      • Climate Tech
      • Resource Management
      • Agritech & Food

      Humanity 2.0

      Humanity is the driving force of constant evolution, shaping the world we live in. To truly thrive, industries must align with human needs while nurturing the planet to maintain a stable foundation. This track explores the intersection of human progress and our collective impact, examining how we can navigate today’s digital age with purpose and responsibility.

      Key Topics:

      • Everyday AI
      • Connected Living
      • Edtech
      • Fintech
      • Health Tech
      • Trust Tech

      Tech Horizons

      Enter the thrilling realm of emerging technologies and innovations that are transforming our future. This track showcases disruptive ideas and breakthroughs that challenge the status quo and expand the boundaries of what’s possible. Here, we’ll explore advancements that are truly In Motion—innovations that have the potential to unite humanity, the environment, and industries in powerful new ways.

      Key Topics:

      • AI & Quantum
      • New Realities
      • Biotech
      • Autonomous Futures

      Entrepreneurship is about creating change, not just companies.

      Mark Zuckerberg