Belen Frau Uriarte

Belén Frau is the Global Communication and Positioning Manager for Ingka Group/IKEA. In this role she leads the communication agenda focused on creating a strong purpose-led communication that contributes to better homes, better people, better planet and a better company.

Beléns IKEA journey started in the IKEA store in Barakaldo Spain, where she later became store manager. After that, she has held various positions. First as Country Retail Manager in Spain, navigating through the economic crises. Later as Country Retail Manager for IKEA Italy.

Before her role as communication manager Belén was Deputy Retail Operations Manager. Here she was responsible for eight IKEA markets, while at the same time contributing and leading cross-functional initiatives related mainly to people development and omnichannel retailing.

Throughout her career, Belén has been heavily involved in raising awareness around diversity and inclusion. Topics that are close to her heart. Belén has received a lot of recognition, awards and prizes for her unstoppable engagement, especially in female leadership.

Belén is married and has three children. She has a great personal interest in home furnishing and in her spare time, Belén loves to spend time with her family and friends and discover the world.