About me
Andrew serves Paddle as Chief Innovation Officer, helping build the future of global monetisation for thousands of digital product companies. Paddle is the leading Merchant of Record for self-serve software, providing a full payments infrastructure for over 6,000 AI, App and SaaS businesses, so that they can sell globally without worrying about cost, complexity and compliance issues.
Andrew was the Chief Marketing Officer at Paddle for almost 4 years, and previously led global demand, digital and brand at Optimizely – after it acquired the business he co-founded, Idio.ai. During his time at Optimizely, they integrated 5 acquisitions, rebranded the entire company, and grew pipeline and sales significantly. As co-founder and CMO, he helped build Idio from scratch to a market-leader in B2B content personalization, raising $13m+ and serving enterprise clients including Pegasystems, BNY Mellon and IBM.
Andrew also advises SaaS scale-ups, and sits on the board of Ninety, an agile digital transformation consultancy which serves the insurance industry and gives 90% of distributable profits to alleviate global poverty. He lives with his wife and two children in the Devonshire (UK) countryside.