PWC: THE SOCIOECONOMIC CONTRIBUTION OF SOUTH SUMMIT IN MADRID

Published on April 23, 2024

PwC, one of the world's leading professional services firms, and South Summit, a global platform that connects startups, investors, corporations, and public institutions from all over the world, have been working closely together to promote innovation, entrepreneurship, and economic progress in Spain. With a shared vision of driving sustainable growth and creating value for society, the two organizations have combined their expertise and resources to support the development of the Spanish entrepreneurial ecosystem.

View the full report here (EN).

View the full report here (ES).


As part of their ongoing collaboration, PwC and South Summit have released their latest report, which reveals that:

  • The upcoming South Summit 2023 is expected to generate an economic impact around €28 million in the city of Madrid.
  • For every €1 spent by South Summit on the event, €2.7 will be generated in Madrid’s economic activity.
  • In terms of employment, the 2023 event will generate around 2,200 equivalent jobs of monthly duration.
  • Even though the global entrepreneurial ecosystem value has suffered a downturn in 2022, the Spanish entrepreneurial ecosystem has increased6% in 2022 relative to 2021.

South Summit is a global showcase that gathers national and international entrepreneurial ecosystems, to develop connections between startups, investors, and executives at a global level. Throughout the last 10 years, South Summit has emerged as a thriving hub, fostering innovationglobally. It has made significant contributions towards talent attraction; creation of valuable connections; instilling corporate cultural transformation and driving global economic progress. In 2022, South Summit Madrid noted a participation of 6,160 startups, 1,848 investors and 5,220 executives. Additionally, the event also hosted 686 speakers and more than 220 media outlets. In 2023, South Summit will keep contributing to Spanish society and its productive landscape through the following channels: economy and employment; image and reputation; entrepreneurial ecosystem and open innovation.