MF
Mauro Frota
BHOUT
CEO
Mauro Frota is the founder and CEO of BHOUT, the company behind the world’s first “boxing bag with a brain” — an AI-powered platform that fuses sensors, 3D computer vision, and machine learning to transform combat training into a fully interactive, gamified experience.
A lifelong martial artist with more than 30 years of practice and over two decades in the fitness industry, Mauro has spent his career studying a deceptively simple question: why do some people stick with exercise while most quit? His work draws from behavioral science, game design, and human performance to engineer experiences that drive long-term motivation and engagement.
With BHOUT, he is building what he calls a Physical Intelligence Engine — a new category of technology that merges the physical and digital worlds, turning movement itself into an interface between humans and machines.
Mauro Frota is the founder and CEO of BHOUT, the company behind the world’s first “boxing bag with a brain” — an AI-powered platform that fuses sensors, 3D computer vision, and machine learning to transform combat training into a fully interactive, gamified experience.
A lifelong martial artist with more than 30 years of practice and over two decades in the fitness industry, Mauro has spent his career studying a deceptively simple question: why do some people stick with exercise while most quit? His work draws from behavioral science, game design, and human performance to engineer experiences that drive long-term motivation and engagement.
With BHOUT, he is building what he calls a Physical Intelligence Engine — a new category of technology that merges the physical and digital worlds, turning movement itself into an interface between humans and machines.
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