MF

Mauro Frota

BHOUT

CEO
Mauro Frota is the founder and CEO of BHOUT, the company behind the world’s first “boxing bag with a brain” — an AI-powered platform that fuses sensors, 3D computer vision, and machine learning to transform combat training into a fully interactive, gamified experience. A lifelong martial artist with more than 30 years of practice and over two decades in the fitness industry, Mauro has spent his career studying a deceptively simple question: why do some people stick with exercise while most quit? His work draws from behavioral science, game design, and human performance to engineer experiences that drive long-term motivation and engagement. With BHOUT, he is building what he calls a Physical Intelligence Engine — a new category of technology that merges the physical and digital worlds, turning movement itself into an interface between humans and machines.
Click here to see the full program
All sessions
Playground Stage
Jun 4, 2026
11:55 AM12:25 PM

The Athlete x The Interface

Mauro Frota
Description
The future of sports technology is not a screen you watch. It is a world you move through. From AI-powered training equipment to computer vision tracking human performance in real time, hardware, behavioral science, and intelligent systems are converging to create an entirely new category of technology. This session explores how the physical and digital worlds are merging through sport, and what happens when your body becomes the data.
All sessions
Loading