iCook: Next-Generation Personalised Nutritionist

Startup Competition
We believe that nutrition should be a science, not a source of stress. Our mission is to transform complex clinical advice into simple, delicious daily habits, solving the universal struggle of maintaining a balanced diet in a busy world. By removing the guesswork from meal prep and the hassle from grocery shopping, we help people reclaim their health without the burden of restrictive calorie counting. Our platform serves health-conscious individuals and busy families seeking evidence-based guidance, as well as those managing specific dietary needs such as allergen-safe, gluten-free, or gut-health focused lifestyles. We provide a bridge between professional nutritional expertise and the practical reality of modern kitchens, offering over 1,000 chef-curated recipes tailored to personal goals. What sets us apart is our seamless integration of technology and science; with a single click, your personalized meal plan becomes a pre-filled grocery basket at major global retailers. By focusing on essential micronutrients and a sustainable zero-waste approach, we empower our community of over 200,000 users to achieve long-term wellness through a platform that is as practical as it is scientifically rigorous.