JG

Jaana Goeggel

Sororitê Ventures

General Partner

Jaana Goeggel is the General Partner at Sororitê Ventures, the first Venture Capital fund in Brazil focused on startups with female leadership. A Swiss-born investor living in Latin America for nearly 20 years, she combines global vision with local execution. Recognized by LAVCA as one of the Top Women Investing in Latin American Tech since 2023, Jaana holds degrees from ETH Zurich, Columbia Business School, and UC Berkeley Haas, and has built her career at McKinsey, American Express, and Expedia.
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