JP
Jade Picon
Atriz, empresária e influenciadora digital
Jade Picon is an actress, businesswoman, and digital content creator. With millions of followers on social media, she is one of the most influential names of the new generation, navigating between entertainment, fashion, beauty, and entrepreneurship.
On television, she gained prominence as an actress playing Chiara in the telenovela *Travessia*, broadcast by TV Globo, marking her debut in prime-time telenovelas. Later, she also starred in a vertical telenovela project for the network, the teen soap opera "Tudo Por Uma Segunda Chance," playing her first villainous role, the iconic Soraia. This new telenovela format was developed for consumption on smartphones and digital platforms, expanding her reach into new audiovisual content formats.
Alongside her artistic career, Jade excels as a businesswoman. At 17, she launched the fashion brand JadeJade, aimed at a young audience and inspired by her personal style. In 2024, she expanded her presence in the beauty market with the creation of Aura Beauty, a body care and perfume brand developed in partnership with Hinode. In just over a year... Last year, the company achieved approximately R$100 million in revenue, a presence in over 5,000 physical points of sale, and sales leadership on TikTok Shop, rapidly consolidating its position in the competitive Brazilian beauty market.
With a strong digital presence and strategic business vision, Jade is directly involved in product development, branding, and commercial decisions for her companies, positioning herself as one of the most relevant young entrepreneurs in the Brazilian lifestyle and beauty market.
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