The session explores how to create real value in the age of Artificial Intelligence, highlighting how AI, when applied ethically and with a human-centered approach, enhances relevance, precision, and personalization in retail. Drawing on the experience of Lojas Renner S.A., it demonstrates how technology expands human capabilities, from trend analysis to assortment planning, and from discovery to the omnichannel journey. By optimizing processes, reducing friction, and elevating customer experience, AI becomes a powerful enabler of transformation. The session reinforces that AI is not an end in itself, but a means to deliver meaningful experiences, strengthen relationships, and generate tangible impact for consumers, businesses, and society.
