Bradesco's innovation ecosystem is focused on accelerating new functionalities or improvements to existing products, fostering new products and services in the business units and exploring, suggesting and experimenting with new technologies. For this, inovabra has the following corporate innovation pillars: innovation strategy to discuss priorities within the business units, connection with the innovation ecosystem through the open innovation environment that brings together startups, corporations and technology partners, execution of experiments, Business Intelligence and Emerging Technologies to map trends and opportunities in the financial sector and Culture & Communication to boost the culture of innovation.