AEP
Aline Emanuelle Pedro
Gerdau
General Manager of Digital Business
Aline Pedro is the General Manager of Digital Business, Value Factory & Innovation at Gerdau. She leads the business transformation strategy through digital initiatives, overseeing a corporate portfolio that integrates business, technology, data, and customer experience, with a focus on impact and results. She is responsible for the Innovation, Agility, UX & Design, and Change Management fronts, all of which are value-driven. Aline co-leads the corporate agenda for Data, Analytics, and Artificial Intelligence applied to the business. She works on defining strategic priorities and impact metrics with an end-to-end vision, ranging from industrial operations to digital channels. She has structured and scaled more than 30 digital teams, emphasizing performance, results, and product culture, while establishing customer-centricity as a key competitive advantage. With over 15 years of experience in organizational transformation across the financial and industrial sectors, she excels at leading structural changes and connecting strategy with execution to generate measurable impact.
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