RS
I’m a Brazilian advertising executive and cultural strategist from São Paulo, driven by a deep belief in the power of communication to transform narratives and create meaningful impact.
With over 13 years of experience in the creative industry, I began my career in journalism at the traditional Metrô News before moving into digital media and creative strategy at leading agencies such as VMLY&R, Isobar, Tribal, F/Nazca, and Africa. Throughout this journey, I’ve led campaigns for major brands across various industries, always navigating the intersections of culture, content, and influence.
In 2019, I founded Black Influence, a creative boutique agency that quickly became a national benchmark in representation, content, and creator-led influence. Today, our work helps brands connect more authentically with diverse audiences and cultural narratives in Brazil.
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