In a world saturated with AI and digital efficiency, why do we still feel the need for face-to-face interaction? Banrisul President Fernando Lemos’s speech explores the paradox of innovation: the more technologically advanced we become, the rarer and more valuable the human factor becomes. He proposes a reflection on how technology should serve as a bridge, not a wall, arguing that while transactions are digital, relationships remain analog. Ultimately, the discussion converges on the raison d’être of companies: giving back value to society through empathy, social projects, art, and culture.
