Southern culture, creativity, and connections. The new summits of our renovated brand are built on these three pillars. The point where everything converges, the connection, community, and the setting from which to look to the future. These summits are, of course, also our eight-thousander, the reward for everyone’s efforts. Always with an optimistic, ambitious, and courageous attitude because, as I like to say, there’s no rain above the clouds. With the unique identity of the South, the light that reflects our origins and evokes energy, and the desire to undertake new challenges. We are also launching our own language through an iconography in which the peaks continue to be the central characters. A language that represents the different parties of entrepreneurship, the axis on which the future revolves, and which shows the creativity, originality, and talent of innovation. https://youtu.be/L6xC45JfuL8 And of course, our brand reflects our commitment to society, the planet, and education; a brand committed to advancement and innovation through entrepreneurship. In this commitment to a better planet, we are clear about the best vehicle to achieve it: innovation as a way to overcome impossible challenges. And it is on this path that we arrive at our next edition of South Summit in Madrid, on 7, 8 and 9 June, with the slogan “Today 2030”, our aim that we will help to create a better world, through entrepreneurship, talent, creativity and the ability to anticipate. Without fear and with the desire to reach new goals, let’s climb more eight-thousanders together and reach the top. The Summit, the point where everything converges. South Summit is always on the go.