THE WORLD BELONGS TO THE BRAVE

It is the summer of 2012 and watching the Spanish evening news is as depressing as it gets: the banking system is on the brink of financial collapse, youth unemployment levels exceed 50% and the EU is about to rescue the country from an inexorable bankruptcy.

Under this gloomy scenario, a small team of spirited women and men decided to ignite a well-needed spark of encouragement and hope. At this point, South Summit is born as a big wave of support for the innovators and entrepreneurs of this country.

They say the world belongs to the brave and South Summit might well be a proof of that concept. Today, their world-class events serve as a showcase for the most innovative startups in the planet and their business ecosystem is home for one of the most incredibly valuable networks for entrepreneurship and business.

And yet this is not the end of the story. Growth means evolution and evolution means change. South Summit faces the next 10 years with renewed hopes and motivations, but also with a whole new set of challenges and a requirement for their brand to stay relevant to a fast-changing world of business, innovation, technology, and human relationships.

It is time for a brand renovation that can support a new era for South Summit and welcome the new and exciting challenges that are soon to come.