CP

Carlota Pi

Holaluz

coFounder & CEO
Convinced that companies should be tools for changing the world, Carlota Pi believes we can all do our bit and, undoubtedly, she has been doing it for more than a decade at Holaluz. With tireless optimism and energy, she has revolutionized the Spanish electricity sector with her commitment to spearhead the transition towards home energy systems and relentlessly lead the journey of decarbonization for all. Holaluz – a project that began among friends in a bar and ended up disrupting the entire energy market – aims to power the world with 100 percent green energy. Carlota is an industrial engineer with over 15 years of experience in the electricity sector in Spain, the United States, and Germany. Conscious that the potential of women is often underestimated, Holaluz prides itself on being a 100 percent equal opportunity company and is constantly working to improve the work-life balance of its team. The company has made progress by equalizing the duration of maternity and paternity leave, offering a nursery service since 2015, and enabling quotas in some teams, such as technology.
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Playground Stage
Jun 3, 2026
4:30 PM4:55 PM

Green by Design: How AI, Data and People Are Rebuilding Energy from Within

Carlota PiAlessandro Bertino
Description
The energy transition is often framed as a technology challenge. But the companies actually moving the needle know it is equally a people and culture challenge. AI and data are not just operational tools they are the backbone of a new generation of green-tech platforms where technology and human behavior reinforce each other to scale real impact. What does it actually take to build an energy company where AI, data and people all pull in the same direction?
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