IDP

Itxaso Del Palacio

Notion Capital

General Partner
Itxaso Del Palacio is a General Partner at Notion Capital, a leading European B2B SaaS focused VC which has invested in companies such as GoCardless, CurrencyCloud and Paddle among others. Prior to that, Itxaso was the Investment Partner for M12 (formerly Microsoft Ventures) in Europe. Some of the most recent investments led by Itxaso include Naboo (AI-native event planning), Yulife (new life insurance provider), Orus (insurance for SMEs), Onfido (identity verification platform) and Beamery (CRM of recruitment). On the academic side, Itxaso is an Assistant Professor in Entrepreneurship at UCL (University College London). For more than a decade, Itxaso has taught entrepreneurship at UCL, Imperial College and the Royal College of Arts in London. She is passionate about helping entrepreneurs at universities build their businesses. Itxaso serves on the board of Kauffman Fellows and is very well connected to the global network of fellow investors. By background, Itxaso is an engineer with a PhD in entrepreneurship and venture capital.
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Arena Stage
Jun 4, 2026
3:30 PM3:55 PM

AI and Go-to-Market: New Rules for Startup Growth

Harrison RoseItxaso Del Palacio
Description
AI is fundamentally reshaping how startups are built, launched, and scaled. This session will explore how founders are leveraging AI across the entire lifecycle, from product development to go-to-market, enabling faster iteration, leaner teams, and new growth strategies. It will examine how traditional GTM playbooks are evolving, what it means to be AI-native, and how startups can differentiate in an increasingly crowded and fast-moving landscape.
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