JMSDLG

Jose Maria Sanroman De La Garza

Kuona

Co-founder & CEO
Chema Sanroman is the Co-Founder and CEO of Kuona, an AI-native SaaS platform transforming how global CPG brands make pricing, promotion, and revenue decisions. An INSEAD alumnus, he has led and scaled enterprise AI solutions across North America, Latin America, Europe, and Asia—driving impact for companies like Coca-Cola, Heineken, Kimberly-Clark, and Oxxo. Having lived in Mexico, the United States, France, Chile, Brazil, and Singapore, Chema brings a uniquely global perspective to building and selling category-defining technology. His expertise spans enterprise sales, machine learning, retail analytics, and commercial strategy, blending a strong product mindset with a track record of winning and expanding large multinational accounts.
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Playground Stage
Jun 3, 2026
1:30 PM2:00 PM

The Builders Behind the Models

Paige TyrrellJose Maria Sanroman De La Garza
Description
Everyone talks about AI foundational models. Fewer people are actually building the infrastructure, go-to-market engines, and revenue systems that turn them into real businesses. This session brings together the founders doing exactly that, exploring what it takes to build, scale, and sell AI-native companies in a world where the technology is moving faster than any playbook.
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