South Summit Madrid 2026
The Experience Economy: Where Culture Meets Profit
The experience economy is redefining how culture is created, consumed, and monetized at scale. This session will explore cultural content is being transformed into immersive, data-driven experiences that engage global audiences and generate sustainable revenue. It will examine new business models across live events and entertainment, and how technology, storytelling, and audience insights come together to turn culture into scalable, profitable experiences.
Jun 4, 2026 — 02:30 pm - 3:00 PMThe Next Big Thing
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