South Summit Madrid 2026
How an AI Digital Human Is Transforming the B2B Sales Process
What happens when generative AI becomes the face of B2B sales? This session will show how a digital human integrated with SAP is helping companies redefine customer engagement, automate meaningful conversations, and accelerate commercial performance. We will go beyond the concept and into real-world implementation: the business problem, the system integration, and the results that emerge when sales, customer experience, and AI work together as one. A practical and inspiring session for leaders who want to bring AI from promise to practice.
Jun 4, 2026 — 12:40 pm - 1:05 PMPlayground Stage
