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Marina Specht
Marina Specht
Board member and Senior Advisor
Marina Specht is a leading European voice in creativity, AI-driven transformation and marketing innovation. The former CEO of McCann and MRM Spain and Chair McCann Worldgroup Europe— where she led 800-person teams and iconic global accounts — she is now an independent board director, senior advisor, and the author of Gamechangers, a high-impact leadership and business innovation column for Forbes.
An entrepreneur at heart and a founding member of Forbes House Madrid, Marina is at the forefront of redefining how companies use creativity, GEO and Agentic AI to reinvent brands, experiences, and growth models. Her work sits at the intersection of technology, culture and business strategy, helping leaders navigate the most profound disruption of our generation.
Widely recognised for her multicultural strategic thinking, her expertise in AI-powered marketing, and her ability to build high-performing creative organisations, Marina brings a sharp, forward-looking perspective to the future of business, talent and brands.
Marina Specht is a leading European voice in creativity, AI-driven transformation and marketing innovation. The former CEO of McCann and MRM Spain and Chair McCann Worldgroup Europe— where she led 800-person teams and iconic global accounts — she is now an independent board director, senior advisor, and the author of Gamechangers, a high-impact leadership and business innovation column for Forbes.
An entrepreneur at heart and a founding member of Forbes House Madrid, Marina is at the forefront of redefining how companies use creativity, GEO and Agentic AI to reinvent brands, experiences, and growth models. Her work sits at the intersection of technology, culture and business strategy, helping leaders navigate the most profound disruption of our generation.
Widely recognised for her multicultural strategic thinking, her expertise in AI-powered marketing, and her ability to build high-performing creative organisations, Marina brings a sharp, forward-looking perspective to the future of business, talent and brands.
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