Arena Stage
Jun 4, 2026
10:35 AM11:00 AM
Beyond the AI Hype: Building Brands & Loyalty in an AI-Driven World
Dominik Heinrich
Description
As AI reshapes industries, the key to lasting brand success lies in human creativity and differentiation. While AI accelerates decision-making, humans will drive the critical thinking, emotional connection, and brand storytelling that set businesses apart. In this session, we’ll explore how brands can engage consumers, build loyalty, and stand out in a world where AI influences purchasing decisions.