JJGB

Juan José Güemes Barrios

IE University

Senior Vicepresident of Strategy and Corporate Development & Chairman Entrepreneurship and Innovation Center

All sessions
Growth Stage
Jun 3, 2026
12:55 PM1:25 PM
Ecosystem Growth

The Startup Playbook Has Changed (Thanks to AI)

Juan José Güemes BarriosIE UniversitySenior Vicepresident of Strategy and Corporate Development & Chairman Entrepreneurship and Innovation CenterBen MarrelBreegaCofounder & CEO
Description
AI is transforming every layer of company-building, from how ideas are validated to how teams are formed, how products are shipped, and how companies raise capital. This session will explore how the traditional startup playbook is being rewritten in real time, including changes in founder storytelling, team composition, and core skill sets.
The Next Big Thing
Jun 3, 2026
4:30 PM5:00 PM
Ecosystem Growth

Europe and the AI Race: Can We Win?

Juan José Güemes BarriosIE UniversitySenior Vicepresident of Strategy and Corporate Development & Chairman Entrepreneurship and Innovation Center
Description
Europe has emerged as a global leader in AI regulation, but its ability to compete in development, adoption, and scale remains an open question. This session will explore Europe’s position in the global AI race, examining the interplay between policy, data access, and the strength of its entrepreneurial ecosystem. It will assess whether Europe can translate its foundations into competitive advantage, and what it will take to accelerate innovation, attract talent, and build globally leading AI companies.
Arena Stage
Jun 4, 2026
11:10 AM11:35 AM
Tech Shift

Future of Learning: AI-Enabled & Deeply Human

Juan José Güemes BarriosIE UniversitySenior Vicepresident of Strategy and Corporate Development & Chairman Entrepreneurship and Innovation CenterJoleen LiangSquirrel Ai LearningCo-founder & International CEO
Description
AI is transforming education by making learning more personalized, efficient, and human-centered. Let's examine how AI-driven tools can better understand how students think, remove friction in the learning process, and enable educators to focus on motivation, guidance, and meaningful interaction. The discussion will highlight how this shift is reshaping learning outcomes, building confidence faster, and unlocking new models for scalable, high-impact education.
All sessions
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