South Summit Madrid 2026
Building AI Native Organizations
Most companies are adopting AI tools. Few are rebuilding themselves around them. In this session, Jorge Lana, CEO of Modulor Studios, shares a real-world case: how a group of six design and technology studios transformed into an AI Native organization—reshaping teams, culture, and day-to-day operations.
Drawing on Modulor's own journey, the talk explores what it actually means to be AI Native: technical teams operating as agent orchestrators, business teams building their own tools, and a culture-first approach to integration. The focus is on the operational reality behind the transformation—what worked, what didn't, and the decisions that defined it.
A practical, no-hype perspective for business leaders who want to understand not just what AI makes possible, but how to integrate it into how their organization works.
⚠️ This session is not open to general registration. Access is by invitation or with a special pass.
Jun 3, 2026 — 03:25 pm - 3:55 PMClub House
