Growth Stage
Jun 3, 2026
12:55 PM1:25 PM
Ecosystem Growth
The Startup Playbook Has Changed (Thanks to AI)
Juan José Güemes BarriosIE UniversitySenior Vicepresident of Strategy and Corporate Development & Chairman Entrepreneurship and Innovation CenterBen MarrelBreegaCofounder & CEO
Description
AI is transforming every layer of company-building, from how ideas are validated to how teams are formed, how products are shipped, and how companies raise capital. This session will explore how the traditional startup playbook is being rewritten in real time, including changes in founder storytelling, team composition, and core skill sets.