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Noelia Amoedo
NODEOM
Managing Partner
I am a forward-thinking leader and successful entrepreneur in the digital technology sector, renowned for my ability to drive innovation and leverage disruptive technologies to create profitable businesses. Over my 25+ year career, I have pioneered significant technological shifts, including micropayments for digital goods, mobile services, social networks, and AI-led programmatic advertising. Today, I support companies developing or deploying AI technologies to increase their competitive advantage by placing people at the center and weaving human + AI collaboration to deliver maximum impact.
Prior to my portfolio career, I have managed dynamic teams and markets across five continents, leading with integrity and transparency. I founded and led Mediasmart Mobile as CEO - an AI-driven SaaS platform in the AdTech space - and orchestrated its acquisition by Affle in Singapore, completing a 4-year earn-out period post-transaction and serving on the boards of the publicly traded Affle (India) Limited, and the Ireland-based subsidiary Jampp. Prior executive roles include, among others, VP of Marketing and Business Development for webOS at Palm (HP subsidiary), VP of Mobile at the social network hi5, and Managing Director of Buongiorno USA, a leading mobile value-added service provider. Starting my career at iPIN Transaction Systems in San Francisco in ’99, I gained early exposure to digital businesses, setting the stage for my future work in emerging technologies.
A Fulbright Scholar, I hold a Bachelor's Degree in Physics (major in optical communications) from Santiago de Compostela University, a Master in Electrical Engineering from Stanford University, and a Certificate on Corporate Governance from ESADE.
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