Arena Stage
Jun 3, 2026
4:00 PM4:30 PM
Creativity is Your Growth Engine
Greg Hoffman
Description
Creativity isn’t just about aesthetics; it’s a powerful driver of business growth. In this keynote, Greg Hoffman, former CMO at Nike, shares insights from nearly three decades into one of the world’s most iconic brands. Learn how strategic design, storytelling, and emotional connection can elevate brands, foster customer loyalty, and unlock new market opportunities. Discover how harnessing creativity can be the key to long-term success and differentiation in an evolving marketplace.