JW

Joe Wilson

bunq

Chief Evangelist

As bunq’s Chief Evangelist and former Board Member & COO, Joe Wilson helps define the company’s voice in the world: connecting its global mission to the everyday needs of real users. With over two decades as a frontline founder and senior executive across startups, scale-ups and big tech, he tells bunq’s story with the authenticity of both an executive and a user. At bunq, Joe has done it all: scaled international growth, led the expansion in the US, and shaped the user journey end-to-end. Before stepping in as COO, he served on bunq’s supervisory board, giving him a front-row seat to bunq’s evolution and mission. Beyond bunq, Joe is a parent, spouse, expat, and lifelong digital nomad who has lived and worked in seven countries across three continents. Along the way, he’s built and exited companies, launched a sustainability fund, led global developer relations as well as other major business units at Microsoft, and directly advised 100+ Dutch scale-ups. Whether it’s about bunq’s growth, product innovations, ownership-driven culture, the future of neobanks in a world without borders, or how AI is transforming finance into something simple, intuitive, and built around real life - Joe speaks with the energy of a founder and the clarity of a user.
All sessions
Playground Stage
Jun 5, 2026
11:30 AM12:00 PM
Tech Shift

The TechShift in Fintech: When Finance Finally Works for Real Life

Joe WilsonbunqChief EvangelistPhil Teixeira Da MotaShapersCo-founder
Description
Finance has been overdue for a reset for decades. The emergence of AI, neobanks and ownership driven culture is finally delivering it: products that are simple, intuitive and built around how people actually live and work. But the shift is not just about better apps or cheaper transactions. It is about reimagining what a financial institution can be in a world without borders, where AI handles the complexity and humans focus on what matters. What does the future of finance actually look like when it is built for real life?
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