FR
Fernando Rodrigues
Rural
CEO - Managing Partner
Fernando Rodrigues is the founder of Rural, an ecosystem that accelerates Brazilian agribusiness by connecting farmers, startups, corporations, and investors through technology, data, and capital.
He leads the development of a platform and community designed to make innovation accessible and actionable in the field, with solutions that integrate productivity efficiency, decision intelligence, and access to financial opportunities.
His work blends investment, hands-on validation with farmers, and storytelling that translates agtech into real-world outcomes, guided by a simple principle: data guides, curiosity fuels, action transforms.
His focus is to increase the adoption of digital technology in agriculture to harvest the “data crop” and turn information into decisions and results in the field.
Looking ahead, his goal is to scale Rural into a national reference in innovation and solutions for agriculture, expanding the portfolio, trust, and impact of the ecosystem.
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