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Patrícia Fraga – CEO of RBS
She holds a degree in Business Administration with a concentration in Finance from UFRGS, an Executive MBA from Fundação Dom Cabral (FDC-MG), and a post-MBA from Kellogg School of Management. She has worked at Grupo RBS since 2000.
With 25 years of experience in the media market, she has led high-performance teams in marketing, sales, and strategic planning. In 2021, she began leading RBS’s Market area, implementing a new commercial service model organized by segments, with a consultative approach and customized solution offerings.
She was recognized as Communication Executive of the Year by the Associação Rio-grandense de Propaganda (ARP) in 2022. In 2026, she became CEO of RBS Mídias, leading television, radio, digital, and print operations.
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