ERA
Eduardo Mendes Rocha Abichequer is the Founder and CEO of Yuool, a Brazilian footwear brand focused on comfort, sustainability and urban minimalism. He has led the company from launch to more than 450,000 pairs sold through direct channels, building one of Brazil’s leading native digital footwear brands.
Eduardo is passionate about product, branding and operational discipline, and actively explores how artificial intelligence can drive smarter decisions, efficiency and creative innovation in modern consumer businesses.
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