WB
I am an advertiser by nature with over 15 years of experience in the communications market, specializing mainly in marketing and events—always focusing on the human experience.
I have actively participated in the organization of global cultural and sporting projects, such as the Match Against Poverty, which brought together players Ronaldo Nazário and Zinedine Zidane for a UN social cause; the inauguration of Arena do Grêmio; the reopening of Beira-Rio Stadium; and two editions of UFC Brazil.
Currently, I am an entrepreneur leading initiatives that aim for learning and experience through the culture of innovation for organizations and cities. For two years, I have been one of the leaders of the Brazil Creativity Award and World Creativity Day.
Six years ago, I co-founded BS Project, where I believe that creating experiences combined with innovative and high-quality content can transform the world around us, connecting people, ideas, and brands while bringing knowledge to everyone.
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