LF
Luciano Freitas
Mind Hack Lab
Founder & CMO
Luciano Freitas is a neuroscientist, marketing strategist, and expert in leadership and human transformation.
He has held executive roles at Airbnb, Uber, BX Blue, and Hotmart, and co-founded the unicorn Facily, Latin America's first social commerce.
As a speaker and professor, Luciano has shared his expertise at institutions such as University of São Paulo and Cornell University, impacting audiences worldwide with insights on leadership, behavioral science, and organizational culture.
Currently, he is the CMO at Atlas Technologies. In parallel, he heads Mind Hack Lab, an applied neuroscience and innovation startup focused on organizational transformation, leadership development, and behavioral strategies. Mind Hack Lab helps companies and individuals unlock their full potential and thrive in the Connected New World.
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