A new generation of media is emerging, where content, data and connectivity converge to reshape how audiences consume and interact. Technologies such as TV 3.0 are accelerating this shift, enabling more dynamic formats, enhanced interactivity and deeper levels of personalization. This evolution is redefining engagement, measurement and value creation for brands. This session explores how these advancements unlock more immersive experiences, enable precise audience targeting and create new monetization models across the media ecosystem.
