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Grasielle Silva
CNH
CX & Innovation Manager
Grasielle Silva is Customer Experience and Innovation Manager at CNH for Latin America. With 14 years at the company, she leads the creation of strategies that connect digital transformation, technology acceleration, and dealer network development, driving results in the agricultural and construction machinery markets. An Agronomist Engineer with an MBA in Agribusiness Marketing and Management from UFPR, she is co‑author of the book “Experiência Cliente na teoria e muita prática.”
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