ETDM
Erica Teles de Menezes
Eurofarma
Gerente Executiva de Inovação e Novos Negócios Digitais
Bio
With over 15 years of experience in business strategy, marketing, and digital innovation, I have had the privilege of working with companies such as Mondelēz/Kraft and L’Oréal. Since 2021, I have been leading EurON Ventures, the CVC of Eurofarma, and have been recognized as one of the highlights of Global Corporate Venturing in Latin America. I also spearhead digital transformation initiatives, open innovation, and new digital business areas. I hold dual degrees in International Business and an Executive MBA in Digital Innovation and Entrepreneurial Leadership from ESCP Europe.
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