EMDM
Elisabeth Martinez De Morentin
HP
Global Customer Shopping Insights Manager
https://www.linkedin.com/in/elisabethdemorentin/
Elisabeth Martinez De Morentin is the Global Insights & Innovation Manager for e-commerce at HP store. She has successfully set up and led HP’s global Customer Shopping Insights team, seamlessly integrating qualitative research into an environment dominated by A/B testing and Big Data. This innovative approach has driven revenue growth, enhanced decision-making, and increased demand for insights research across e-commerce product lines.
Before joining HP, Elisabeth worked at Roche Diabetes Care as a Global Innovation Solution Developer Manager. She holds a master’s degree in design Methods from the Illinois Institute of Technology in Chicago, USA. Elisabeth has experience in developing innovative design strategies and business models, using qualitative-Insights data as a baseline.
Elisabeth has also lived and worked in New York City and Singapore, collaborating with top companies such as Apple, Nike, Sears, Gap, Walt Disney World, P&G, Reckitt Benckiser, Novartis, SC Johnson, Unilever, Kohler, and W Hotel3.
“Insights are the spark. Design is the impact”
by Elisabeth De Morentin
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