CEO of Apex América Brasil. Co-founder of Silver Hub, Latin America's first startup accelerator focused on longevity, and Inova Silver, Brazil's leading event on innovation and the Silver Economy. Executive with over 25 years of international experience in BPO, Customer Experience, and digital transformation. Startup investor and advisor, former director at Atento and Telefónica (Vivo). Specialist in innovation, longevity, and new business models, with appearances in media outlets such as Exame, CNN, and Globo, and speaking engagements at events including Rio Innovation Week, FIS Week, and others.
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