Agenda 2025

Arena Stage
Apr 9, 2025
10:10 AM10:40 AM

Building the Next Era of the Capital Markets

Description
Let's explore how shifting consumer credit profiles are transforming capital markets and reshaping opportunities for fintech innovation. This conversation will dive into the strategies for launching and scaling a fintech business in this evolving landscape, offering a playbook for entrepreneurs looking to navigate and disrupt the financial sector.
Arena Stage
Apr 9, 2025
10:55 AM11:10 AM

Inside Out: Emotions, Work and Life

Description
Marcos Piangers explores the powerful connection between emotions, work, and life. He’ll share personal insights on how understanding and embracing our emotions can lead to greater success, happiness, and balance. It’s an inspiring conversation about being more human in both our professional and personal lives.
Growth Stage
Apr 9, 2025
11:00 AM11:40 AM

The Future of Fintech in Latin America

Description
Latin America's fintech landscape is evolving rapidly, driven by innovation, investment, and emerging technologies. This panel will explore key venture capital trends, the role of AI in financial services, and the challenges of scaling fintech infrastructure. Industry leaders will share insights on founder dynamics, governance, and the future of financial innovation in the region.
Arena Stage
Apr 9, 2025
11:10 AM11:25 AM

Leadership & Resilience: Inspiring and Transforming Through Experience

Pedro JanotGrupo Solum
Description
Pedro Janot shares how leadership and resilience are connected in overcoming challenges, always with a focus on people. In this talk, he discusses the importance of leading with ethics, empathy and adaptability, bringing practical lessons from his experiences. A meeting that inspires and transforms both teams and businesses.
Arena Stage
Apr 9, 2025
11:25 AM11:50 AM

The Entrepreneurial Journey of a Unicorn Founder

Alexandre BaldyBYD do Brasil LTDA
Description
Building a unicorn company requires vision, resilience, and strategic execution. In this session, a successful founder shares key insights, challenges, and lessons learned along the journey—from scaling a startup to achieving billion-dollar status.
Explore Stage
Apr 9, 2025
11:40 AM11:55 AM

Transforming Retail With AI & LLM Applications

Alessia RulloRoche Diagnostics LT
Description
Let's discover how AI and Large Language Models are transforming retail through real-world use cases, get practical insights into leveraging AI for innovation, efficiency, and enhanced customer experiences.
Corner Stage
Apr 9, 2025
11:50 AM12:20 PM

The Creator Economy and the Future of Brand Communication

Ana Helena UlbrichNoHarm.ai
Description
As the creator economy reshapes the digital landscape, brands must rethink their communication and marketing strategies. This session explores how creators are influencing brand storytelling, audience engagement, and the evolution of digital communication in an increasingly interactive world.
Arena Stage
Apr 9, 2025
11:50 AM12:05 PM

The Invincible Summer: Finding Purpose In Entrepreneurial Winters

Description
This keynote will explore how founders navigate setbacks, uncertainty, and tough market conditions while staying resilient. The session will delve into the mindset, strategies, and lessons that help leaders find purpose and drive - even in the coldest seasons of their journey.
Arena Stage
Apr 9, 2025
12:05 PM12:30 PM

The AI Revolution: Shaping the Future of Business

Description
AI is transforming industries, redefining innovation, and reshaping investment strategies. In this fireside chat, experts will explore the impact of AI on business, emerging investment trends, and the future of technology. Together, they will discuss how companies can navigate this revolution, seize AI-driven opportunities, and stay ahead in an increasingly digital world.
The Next Big Thing
Apr 9, 2025
2:00 PM2:30 PM

Beyond Messaging: How Communication is Redefining Business and Enabling Global Connections

Guilherme HornWhatsApp
Description
Share insight on the strategy for WhatsApp, the impacts of AI adoption and the cultural transformations that made the app go beyond messaging and placed it as an essential tool for businesses, education and inovation.
Arena Stage
Apr 9, 2025
2:00 PM2:20 PM

Resilience by Design: Building Future-Ready Cities Today

Description
Let's explore innovative approaches to disaster recovery and climate adaptation, focusing on designing resilient cities and communities that can thrive in the face of uncertainty.
Demo Stage
Apr 9, 2025
2:20 PM2:40 PM

Beyond Borders: Scaling Startups Globally

Alexandre BaldyBYD do Brasil LTDA
Description
Expanding a startup internationally presents both opportunities and challenges. This panel explores key strategies for market selection, regulatory navigation, and global growth, offering insights on how to scale successfully beyond borders.
Arena Stage
Apr 9, 2025
2:40 PM3:00 PM

Transformation Beyond the Glass: How to Monetize Customer Interactions in an Open Source World

Description
Join Derek White, CEO of Galileo, SoFi’s technology platform, at South Summit Brazil 2025 to explore the shift from traditional “brick” banking to digital “glass” experiences, and now the “air” era—where AI, large language models, and autonomous technologies redefine how brands engage and monetize customer interactions. Learn how to stay relevant in a screenless future by offering human-centric, data-driven solutions that thrive beyond the brand environment.
Arena Stage
Apr 9, 2025
3:15 PM3:40 PM

Learn to Decide and Conquer: Decision Making and Removing Biases

Description
From the sunk cost fallacy to recency bias, there are certain ways we are prone to think that lead to irrational and flawed decisions. David Siegel, the author of Decide & Conquer and former Meetup CEO, explains how you can identify ten of the most common reasoning pitfalls and make better decisions now.
Arena Stage
Apr 9, 2025
3:40 PM4:00 PM

Building a Creative Empire

Description
Konrad Dantas, also known as KondZilla, transformed his passion for storytelling and music into a digital media empire. His entrepreneurial journey, from launching a YouTube channel that redefined Brazilian funk to building a multi-platform brand in the creator economy, inspired the next generation of creators and entrepreneurs.
Arena Stage
Apr 9, 2025
4:20 PM4:35 PM

Redefining Experiences: Immersive Tech Bridging Physical and Digital

Description
Alex Henning explores how immersive technologies are reshaping storytelling and human interaction by blending the physical and digital worlds. Learn from one of the industrie’s leaders how This talk delves into how VR, AR, AI and spatial computing are creating interactive narratives that transform the way we experience, engage with, and live within stories.
Growth Stage
Apr 9, 2025
4:25 PM4:55 PM

Overcoming the Complexities of Investing in Brazil and Latin America

Description
Explore the challenges and strategies for investing in Brazil and Latin America. This session discusses the unique complexities of the region and how to navigate its diverse markets for successful investments.
Growth Stage
Apr 9, 2025
5:25 PM6:00 PM

Picking Winners: What VCs Look For in Founders

Description
Find out what venture capitalists look for in founders. This session explores the key characteristics, skills, behaviors and profiles that make entrepreneurs attractive to investors.
Arena Stage
Apr 10, 2025
9:45 AM10:05 AM

AI: From Hype to Real Business Impact

Description
Artificial intelligence has captured global attention, but how does it move from buzzwords to delivering tangible business results? Let's explore the transformative potential of AI across industries and get insights on how companies are leveraging AI to drive innovation, efficiency, and growth.
Arena Stage
Apr 10, 2025
10:05 AM10:25 AM

E-commerce Trends: AI Shaping the Future of Online Retail

Alejandro VazquezNuvemshop | Tiendanube
Description
Let's explore the key trends redefining e-commerce, from the rise of AI-driven personalization and seamless omnichannel experiences to the growing demand for sustainability and innovative payment solutions. We'll discuss how businesses can stay ahead in this competitive environment, adapt to emerging technologies, and meet the expectations of the modern shopper.
Arena Stage
Apr 10, 2025
10:25 AM10:50 AM

Leading in the Age of Uncertainty

Description
In a world where work has changed forever, it’s time for leadership to evolve, too. This dynamic, mixed-media session uses storytelling, metaphor, and a touch of pop culture—from Shakespeare to Formula 1—to spark fresh thinking about how we build and inspire teams. Through the lens of Vuja De, you'll gain new insights into leadership across time, empowering you to lead with vision in an ever-changing world. Whether you're into history, movies, art, or innovation, this session will ignite your imagination and challenge your perspective.
Arena Stage
Apr 10, 2025
10:50 AM11:25 AM

Beyond Investment: The Future of VC and the Importance of Networks

Description
Venture capital is no longer just about funding—strong networks are now essential for success. This session explores how investors and founders leverage connections, partnerships, and communities to drive growth and innovation.
Arena Stage
Apr 10, 2025
11:25 AM11:50 AM

The Pursuit: Lessons Learned From a Journey of Restlessness and Achievement

Jorge Gerdau JohannpeterGerdau
Description
A conversation with Jorge Gerdau about values and concerns as drivers of innovation.
The Next Big Thing
Apr 10, 2025
2:00 PM2:20 PM

Tech Meets Tradition: The Disruption of Legacy Industries

Description
Innovation is redefining traditional industries, challenging long-established models and driving efficiency. This session explores how technology is transforming the market and what it takes for legacy businesses to adapt and thrive in the digital era.
The Next Big Thing
Apr 10, 2025
2:20 PM2:35 PM

The Creator Era in Marketing: Transforming Strategies and Connections

Description
Explore how content creators are revolutionizing traditional marketing, fostering authentic connections, and driving real results. This panel delves into the impact of brand-creator partnerships, offering insights on how businesses can harness this shift to engage audiences, build relevance, and stand out in the creative economy. Discover emerging trends, inspiring success stories, and strategies for integrating creators into innovative marketing campaigns.
Growth Stage
Apr 10, 2025
2:35 PM3:10 PM

Growth Investing in Latin America

Andiara Pedroso PetterleMembro independente do conselho admistrativo da Sicredi, Trocafone, Docile e Dialog
Description
Latin America offers diverse opportunities for growth investors. This session provides insights into the key trends, challenges, and strategies that can drive successful investments in this rapidly developing region.
The Next Big Thing
Apr 10, 2025
2:55 PM3:20 PM

Systemic Changes With Innovation on Climate Impact

Description
Building a carbon-zero economy requires systemic innovation. This fireside chat explores how startups, investors, and corporations can drive real, scalable climate impact through collaboration and bold strategies.
Arena Stage
Apr 10, 2025
3:05 PM3:25 PM

The Future of Mobility: Electrification and Sustainability

Adriana Ferreira de FariaAnprotec
Description
As the world shifts toward a more sustainable future, electrification is reshaping mobility. This session will explore the innovations driving this transformation, the challenges of large-scale adoption, and the role of sustainability in redefining transportation.
Arena Stage
Apr 10, 2025
3:25 PM3:50 PM

Conscious Leadership

Luiza Helena TrajanoMagazine Luiza
Description
A discussion on the intersection of business success and social purpose. We will explore how companies can drive social transformation while creating value for their business by fostering a sustainable and inclusive growth model.
Explore Stage
Apr 10, 2025
3:30 PM4:05 PM

AI-Powered Healthcare

Description
Artificial Intelligence is not just transforming medicine, it’s reshaping the healthcare industry itself. From optimizing business operations to enhancing patient experiences, AI offers business leaders unprecedented opportunities to drive efficiency, improve decision-making, and deliver better healthcare outcomes.
Arena Stage
Apr 10, 2025
4:15 PM4:45 PM

AI: Democratization, Diversity, and Growth in Latin America

Luiza Helena TrajanoMagazine Luiza
Description
Generative AI is transforming Brazil and Latin America, but its democratization depends on training and access to technology. When applied strategically, AI drives productivity, accelerates entrepreneurship, and enables local solutions for regional challenges such as sustainability, social inclusion, and accessibility.
The Next Big Thing
Apr 10, 2025
4:40 PM5:00 PM

Beyond Reality: Virtual Worlds Shaping Human Interactions

Description
Decentralized virtual worlds are redefining how we connect, create, and collaborate, offering new ways to enhance real-life experiences. This panel explores how immersive technologies, Web3, and AI can drive collective progress, fostering innovation and inclusion while shaping a more human-centered digital future.
Growth Stage
Apr 10, 2025
5:00 PM5:20 PM

The Future Unfolded: Trends in Global Innovation

Description
What are the global trends in innovation? The session will explore emerging technologies, market shifts, and how businesses can leverage these trends for growth and competitive advantage.
Arena Stage
Apr 10, 2025
6:00 PM6:20 PM

Staying Strong: The Power of Resilience in Business

Description
Resilience is the key to long-term success. Let's explore how businesses can navigate challenges, adapt to disruptions, and turn adversity into opportunity. From crisis management to innovation-driven growth, discover the strategies that empower companies to stay strong and thrive in an evolving market.
Arena Stage
Apr 10, 2025
6:20 PM7:00 PM

Strategic Challenges For The Future of Rio Grande do Sul

Jorge Gerdau JohannpeterGerdau
Description
This panel will explore three key challenges shaping the future of the State of Rio Grande do Sul: education, irrigation, and economic development.
Arena Stage
Apr 11, 2025
9:45 AM10:05 AM

Cleantech Funding: Why Money Alone Is Simply Not A Differentiator Anymore

Description
Cleantech startups are at the forefront of climate innovation, yet scaling solutions requires more than great ideas—it demands smart capital and strategic backing. With ESG trends and policy shifts opening new funding channels, VCs play a critical role in shaping what gets built and how fast. This panel dives into the evolving cleantech investment landscape and what it takes to turn climate ambition into sustainable business success.
Arena Stage
Apr 11, 2025
10:05 AM10:35 AM

The TV of the Future and the Future of TV

Description
The TV of the future and the future of TV: how media companies, audience leaders, and market players are preparing for the new era of content consumption
Arena Stage
Apr 11, 2025
11:35 AM12:00 PM

Strategies to Attract Investments and Foster Business

Description
What makes Brazil an attractive destination for international investors? How can entrepreneurs position themselves strategically to attract investment and boost their businesses? We'll discuss the main opportunities and challenges in the Brazilian market, as well as strategies for winning the trust of investors and accelerating growth.
Demo Stage
Apr 11, 2025
1:30 PM2:05 PM

The Adaptability of Female Leadership as a Competitive Advantage

Description
Recent studies highlight how the adaptability of female leaders stands out as a competitive advantage in times of crisis. They are leading innovatively and delivering remarkable results in challenging environments. This panel brings together influential leaders in Brazil who have demonstrated exceptional adaptability, sharing valuable insights and lessons learned.
Explore Stage
Apr 11, 2025
2:00 PM2:20 PM

Consumer Habits Driving Retail Innovation

Description
This panel will explore how analyzing consumer behavior data can uncover trends, drive personalized experiences and shape strategic decisions in online retail. Gain insights into shopping preferences, sustainability demands, and digital engagement that are transforming strategies for customer experience, product development, and supply chain efficiency.
Arena Stage
Apr 11, 2025
2:00 PM2:25 PM

From Growth to Gains: Scaling with Profitability

Description
Scaling a business is more than just rapid growth—it’s about achieving sustainable profitability. This fireside chat will explore strategies for balancing expansion with financial discipline, optimizing resources, and driving long-term value. The session will bring insights on scaling efficiently, maintaining healthy margins, and navigating the challenges of profitable growth in today’s competitive landscape.
The Next Big Thing
Apr 11, 2025
3:00 PM3:15 PM

Leading Teams to Hypergrowth: Mind Hacks for Innovation

Luciano FreitasMind Hack Lab
Description
Drawing from his experience as unicorn founder and global tech leader, Luciano will share strategies for driving innovation and adapting to constant change. He'll explore how to lead teams to hypergrowth by embracing diverse intelligences and hacking their minds to fully engage in the present future.
Arena Stage
Apr 11, 2025
3:15 PM3:45 PM

The Business of Entertainment in a Tech-Driven World

Marcelo LacerdaMagnopus
Description
This conversation will explore the entertainment business and the technologies transforming the industry and creating new opportunities for creating, distribution and monetization, while enabling the development of immersive and interactive experiences. Get insights on the landscape of media and entertainment, and how businesses can leverage these innovations to stay competitive and meet demands of modern audiences seeking engaging and personalized experiences.

2025 TOPICS CONTENT GROUPS AT BRAZIL

We believe that synergy between different sectors is the key that opens up opportunities in the ever-changing world we live in. To explore these intersections, the content is connected through 5 content groups

1.

Sustainability

Tracks: Agtech, Climate Resilience, Energy Transition, ESG, Netzero, Foodtech

2.

Digitalization

Tracks: Fintech, Cybersecurity, Digital Inclusion, Industry 4.0

3.

Ecosystem

Tracks: Startups, Investment, Future of Work, Ecosystem Collaboration

4.

Social Shift

Tracks: Education, Wellness, Government, Ethics, Diversity & Inclusion

5.

The Edge

Tracks: Biotech, Industry 5.0, Phygital, Quantum